Shopper friction intelligence for Shopify
Hesio watches consented shopping journeys for the moments people hesitate, then names the question most likely in the way - delivery, price, trust or choice - and shows how confident it is.
Connect in minutes · No code required
Fast Shopify setup · Works with your existing storefront
Hesio is about knowing, not guessing. It quietly watches consented shopping journeys for the moments people hesitate - and tells you which question stood between browsing and buying, before you change a single thing.
How it works
Every insight shows its evidence and how strong it is - before anything changes on your store.
Opened three times, then back to the cart and out.
Behaviour Hesio observedEnough consistent signals to call it a pattern, not noise.
Low confidence stays “collect more data”Shoppers want to know when it arrives before they commit.
A likely question, not a proven motivePreview it in your theme. Test only after validation, 90% control / 10% Hesio.
Nothing ships during observationEvery number in the app traces back to a consented session Hesio actually observed. Nothing is modelled, nothing is filled in, and anything too thin to mean something says so.
01Friction insights
Delivery, price, trust or product choice - each with a share, a session count and a confidence level. Whatever the signals do not carry stays unclassified instead of becoming a guess.
WorkspaceFriction insights
02Product signals
Ranked by the opportunity behind them, and marked low-sample the moment there are too few sessions to trust.
WorkspaceProducts
03Weekly report
The question that cost you most, the evidence under it, the baseline to beat and the one test worth running next.
WorkspaceReports · PDF
04Assistance preview
Rendered in your own theme with your own words. It stays a preview until you publish it yourself.
WorkspaceAssistance
Observation is the default state, not a trial mode. Assistance is a separate decision you make once you have seen the evidence.
Compare plansAlmost every shopper who leaves had one unanswered question. Hesio groups sessions by the shape their signals actually support, and leaves anything unclear unclassified rather than guessing. Pick one to see a session behind it.
Connect your Shopify storeWhat Hesio sawTrail jacket · 1 session
Repeated delivery checks, shipping-policy visits and returns to the cart.
Likely question
Suggested test
Show a delivery estimate on the product page, in your theme.
Preview only · 90% control / 10% HesioWhat Hesio sawSummit boots · 1 session
Back-and-forth browsing between two products without a clear decision.
Likely question
Suggested test
Offer a comparison of the two products the shopper keeps switching between.
Preview only · 90% control / 10% HesioWhat Hesio sawBase layer · 1 session
Cart edits, payment-option checks and repeated price-sensitive behaviour.
Likely question
Suggested test
Surface the payment options you already offer, in the cart. Hesio never suggests cutting your price.
Preview only · 90% control / 10% HesioWhat Hesio sawTrail jacket · 1 session
Repeated review, returns, warranty and policy exploration.
Likely question
Suggested test
Bring your returns policy onto the product page, in your own words.
Preview only · 90% control / 10% HesioInstalling takes minutes. Understanding takes about a week, because a pattern has to separate itself from noise before Hesio will put a name on it.
Day 0
Authorize Hesio in Shopify and see every permission before you approve it. No theme edits - it installs through the Web Pixels API.
Storefront unchanged
Day 1
Consented sessions begin landing. Your shoppers see nothing different, because nothing on your storefront has changed.
Storefront unchanged
Day 3
Patterns with enough sessions behind them get a confidence level. Anything thinner stays “collect more data” rather than becoming a headline.
First patterns · low confidence
Day 7
Your first weekly brief: which question cost you the most, the evidence behind it, and the single test worth running next.
Baseline set · ready to act
The report screen itself, not a mock-up. Four parts, in the order you read them.
SummaryEvidenceBreakdownNextHesio launches on Shopify. Support for more e-commerce platforms is in development.
Selling on another platform? Tell us which one and we’ll prioritise it.
Platform names and logos are trademarks of their respective owners. Hesio is not affiliated with or endorsed by them.
No emails, names, addresses, IP identifiers or search text are retained. Consent denial fails closed, and uninstalling stops collection.
Pricing
One app, three levels. Observation is free forever - you only pay once Hesio moves from telling you what happened to doing something about it. Change level any time inside Shopify.
Observation
$0forever
See where shoppers hesitate, and which question was in the way.
No card. Uninstalling stops collection the same day.
Insight
$19/ month
Know which products it costs you, and see the fix before you ship it.
14-day free trial, then billed through Shopify.
Assist
$49/ month
Answer the question in the storefront, and prove whether it worked.
14-day free trial. Nothing reaches a shopper until you approve the words.
Every level runs on Shopify’s Web Pixels API and needs no theme code edits. Prices in USD, excluding taxes.
FAQ
Short answers on cost, data, and what Hesio does and does not change on your storefront.
Something not covered here? hello@oxtren.com
Observation is $0 and stays $0 - 1,000 sessions a month, the four patterns and a weekly report. Insight is $19 a month and adds product signals, emailed PDF reports and previews in your theme. Assist is $49 and is the only level where anything reaches a shopper. Both paid plans start with a 14-day free trial. You change level inside Shopify, and nothing upgrades itself.
No. Hesio runs through Shopify’s Web Pixels API in a sandboxed worker, outside your theme. No theme code edits and no render-blocking scripts.
Not during observation. Assistance cards exist only as previews in your own admin. Nothing reaches a shopper until you review the text, approve it and start a controlled test.
Pseudonymous visitor IDs scoped to your store, plus the page and event types a session touched. No emails, names, addresses, IP identifiers or search text. URL queries and checkout paths are redacted before they reach us.
Because telling you what happened is the part we are most confident about, and the part that costs us least. You should not pay to find out whether Hesio sees anything in your store. You pay when it starts doing something about it.
The weekly report screenshot is the real report screen from the app, filled with a demonstration store’s data. The charts elsewhere on this page illustrate the shape of the answer rather than any one store’s results. Your own numbers arrive after 24–72 hours of shopper activity.
An initial picture after 24–72 hours. A baseline worth acting on takes about seven days, because a pattern needs enough sessions to separate itself from noise.
It tells you the most likely question they had, with a confidence level. Signals point to a question, not a proven motive - unclear sessions stay unclassified rather than getting a guess. That is deliberate: a confident wrong answer is worse than an honest “collect more data”.
Collection stops the same day and billing stops with it. You can export everything Hesio has gathered before you go, and we delete your store’s data within 30 days.
Install from the Shopify App Store. Shopify shows you every permission before you authorize anything, the observation embed goes on through the Web Pixels API, and there are no theme code edits. You are on Observation from the first session.
Start with a free week
One week of observation, free, and nothing changes on your storefront. By day seven you’ll know which question is costing you the most, and whether it is worth answering.
Free to start · See pricing
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Find the questions that stand between browsing and buying.
Insights from observed shopper sessions
Observed patterns indicate behaviour, not confirmed intent or causal impact. Revenue is observed, not attributed to Hesio.
